About Endangered Earth
Our Mission
Endangered Earth Foundation is dedicated to preventing the extinction of endangered species by the year 2050. We believe that every species—whether animal or plant—deserves a fighting chance to survive and thrive on our planet.
Our mission is built on the conviction that extinction is not inevitable. Through education, community engagement, and direct action, we empower individuals around the world to become champions for the species they care about most. We follow the STOP roadmap—Safeguard, Transform, Overcome, and Preserve—to guide our conservation efforts.
When you see our logo featuring the critically endangered North Atlantic Right Whale, Kakapo Parrot, and Orangutan holding a stop sign, remember: it's not just a symbol. It's a boundary line. It represents our unwavering commitment to drawing the line against extinction.
The STOP Framework
Our roadmap to saving endangered species
We aren't just watching the clock run out; we are resetting the timer.
Meet Our Logo Animals
The three critically endangered species that represent our mission
North Atlantic Right Whale
With fewer than 360 individuals remaining, the North Atlantic Right Whale is one of the most endangered marine mammals on Earth. These gentle giants face threats from ship strikes, fishing gear entanglement, and habitat degradation.
Why they matter: As ocean ecosystem engineers, right whales play a crucial role in nutrient cycling. Their recovery is essential for marine biodiversity.
Status: Critically Endangered
Kākāpō Parrot
The Kākāpō is the world's only flightless parrot and one of the longest-lived birds. With around 250 individuals, every single Kākāpō is known by name and closely monitored by conservationists in New Zealand.
Why they matter: Endemic to New Zealand, the Kākāpō represents the unique biodiversity that evolved in isolation. Their survival is a testament to dedicated conservation efforts.
Status: Critically Endangered
Orangutan
All three orangutan species—Bornean, Sumatran, and Tapanuli—are critically endangered due to deforestation, palm oil plantations, and illegal pet trade. These intelligent great apes share 97% of their DNA with humans.
Why they matter: As "gardeners of the forest," orangutans disperse seeds and maintain forest health. Their extinction would devastate Southeast Asian rainforest ecosystems.
Status: Critically Endangered
Our Approach
"The earth is the zoo and we are the keepers."TM
This is not just a saying—it's our mandate. As Earth's caregivers, we hold an immense responsibility. The creatures that share this planet with us depend on our stewardship, our compassion, and our action. We cannot fail them. The consequences of inaction are too devastating to imagine: a world stripped of its biodiversity, silent forests, empty oceans, and a legacy of loss we pass to future generations.
At Endangered Earth, we believe that conservation starts with individual commitment. We encourage everyone to adopt one endangered species—whether animal or plant—and make it their personal mission to protect it from extinction. When each of us takes responsibility for even one species, the collective impact becomes unstoppable.
Through our website, we provide resources, education, and a community platform for people to share their conservation stories, creative works, and direct action initiatives. From musicians writing songs about endangered species to activists organizing beach cleanups through our Trash Moms program, we celebrate every form of conservation engagement.
We partner with established organizations like the IUCN Red List to provide authoritative information while maintaining our grassroots, action-oriented approach. This is about more than awareness—it's about transformation. It's about recognizing that as keepers of this planetary zoo, we have the power to change the trajectory of extinction. We're not just watching the clock run out—we're resetting the timer.